2 June 2025 → 16 October 2026

Thank you,
Nic

500 days of making Hyro happen. Here are a few numbers that don't come close to covering it.

The inbox of a legend

Nic vs. the inbox

37,591

emails in her Hyro inbox

8,578

emails sent. That's about 24 every working day.

28,984

emails received, and somehow answered

First email sent: "Laptop Invoice", 3 June 2025. Of course it was an invoice.

What filled the inbox

Emails mentioning…

5,085

invoices

4,319

shipments

3,524

samples and sampling

3,377

wholesale

2,485

freight

2,459

launches

2,318

Lisa, the AI agent she raised

1,341

expos

Manners, measured

The nicest inbox in the business

4,028

sent emails saying "thanks so much"

4,006

sent emails saying "thank you"

4,294

sent emails with the attachment actually attached

Plus 608 "no worries". There were always worries. She handled them anyway.

The hello@ inbox

From 32 emails a day to 339

52,274

emails into the CS inbox since she started

2,776

CS emails she was looped in on: refunds, VIPs and the tricky ones

969Jun '25

10,179Sep '26

10.5×

Emails into hello@ each month, June 2025 to September 2026

She didn't hire an army to keep up. She set up Lisa, our AI agent, who sent 1,464 customer replies in the last week alone.

One person. Many hats.

The job titles of Nic

Founder assistantExecutive assistantChief of staff BabysitterExpo organiserFreight & stock wrangler BookkeeperWholesale partnershipsSampling queen Content creatorLaunch day organiserProject manager Customer service leadLease wranglerBoss of the AI agents AI coordinatorPersonal assistantFixer of everything

Christmas party, 3 December 2025

Santa hats on

The squad

Lift selfie, obviously

Nic, Santa approved

Walking it off

Party mode

Hyro the day Nic started vs. today

Look what you helped build

June 2025

October 2026

Sales that month

A$207K

→

~A$2.3M11×

Active subscribers

~700

→

32,40745×

New subscribers a month

254

→

~4,500

Where you can buy Hyro

AU online

→

AU, US, Amazon & stockists

October is a forecast based on month-to-date tracking. June 2025 subscribers is an estimate from Skio cohort retention.

She was there for all of it

500 days, a few highlights

Jun 2025Day one. One laptop invoice and a very full to-do list.

Aug 2025Our first A$450K+ month, and the stock and freight to match.

Feb 2026Hyro lands on Amazon US. 3,386 new subscribers that month.

Mar 2026The US store goes live and the wholesale channel opens.

Jun 2026Our first A$1M+ month. Lisa, our AI agent, is running customer service.

From all of us

You made the chaos look calm, and you made every one of us better at our jobs.

For every freight panic, every expo stand, every launch day, every customer you looked after like family, and every "leave it with me": thank you. You are a huge part of why Hyro is what it is today.

We'll miss you, Nic

Once Hyro, always Hyro. Go get 'em. ❤️

Team Hyro, with love